Advice from Business Gurus with Shoulders of Giants
Business is brutally competitive and getting more so every day. To develop successful business strategies we need all the help we can get. We need an edge, we need advice from the best business gurus and world leading business thinkers.


WILMINGTON, DE, November 30, 2008 /24-7PressRelease/ -- Business is brutally competitive and getting more so every day. To develop successful business strategies we need all the help we can get. We need an edge, we need advice from the best business gurus and world leading business thinkers. And it is out there if you look but the problem is time. How do you find the time to learn what the best business thought leaders can teach you, when you need it? Remember the scene in The Matrix when Trinity needs to be able to fly a helicopter in a hurry and the necessary programme is downloaded into her brain? If only you could do that with advice from business experts.

That is what Shoulders of Giants - SOGiants.com - effectively offers. This new business is building a library of some the best business thought leaders - people like Professor Kevin Lane Keller (Marketing) and award winning CEO Martin Glenn (Leadership) - and making their business advice available in short e articles and videos. You get valuable downloadable business advice in just a few minutes. If you need to know more you can choose to go deeper and download their eBooks, long videos and tools.

The name Shoulders of Giants comes from the Isaac Newton quote, "If I have seen further it is because I have stood on the shoulders of giants", where he attributes his success to the knowledge he acquired from the great thought leaders that came before him. SOGiants.com offers the time starved but curious and ambitious business person the same opportunity to stand on the shoulders of great business thought leaders and benefit from their professional business management advice.

It is the brain child of Mark Sherrington, a successful consultant, businessman (he was a director of SABMiller plc) and author (Added Value; the alchemy of brand-led growth). Mark saw an opportunity to use the internet to make available some of the best business experts to a much a wider audience of people who need their help to develop successful business strategies. As he says, "The secret is in the quality of business gurus we feature and the fact you can access their thinking really fast, direct from them, and then choose where to invest your time to go deeper". The site also features a highly relevant business blog and business surveys where users can share and compare their views on important topics such as innovation, leadership, talent management and marketing.

'Simulate your business brain' is the promise of Shoulders of Giants. A fast way to improve business training and development in the quest to win in business.

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Rosemary Grace Brooks
Shoulders of Giants
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